Strategist Skills Programme (Digital + UX)
Qualification: NQF Level 5: National Certificate in Business Analysis
Typical learning time: Full time: 9 - 12 months; Part time: 18 - 24 months
What does a Digital + UX Strategist do?
User Experience (UX) Strategy is the intersection of user-centred design and business strategy. UX strategists focus on aligning business goals with the end-user’s experience of a product or a service. By combining this with a business analyst mindset, you will develop all-round skills that are valuable in any area of business. Learn how to work with teams to determine what features to improve upon or add to the product - always with the goal of improving the business overall.
On Umuzi’s programme you will learn to use the latest digital tools and processes, keep the user at the forefront of the agenda, and create a loyal customer base that will reward your organisation. You will also generate important insights and help drive strategic decisions.
Your learning journey with Umuzi:
Digital or UX Strategist
Step 1: User Experience
Understanding the user
Conduct detailed user research &
gather requirements for projects
from all stakeholders
The LEAN UX Cycle
Implement rapid product cycles with user guidance using LEAN methodology and rapid prototyping
Step 2: Business + User Strategy
Requirements Gathering
Requirements engineering and business process mapping in order to allow for the business objectives to be achieved.
Software Development Methodologies
Facilitating knowledge and practice of agile and scrum methodologies in line with product or software development and roles.
Defining Business Goals
Problem-solve from a business perspective, intersect user-centred design and business strategy.
Step 3: Digital Marketing + Strategy
Digital & direct marketing
Use industry leading platforms and tools to automate your marketing and maximise ROI
A/B Testing + Conversion Optimisation
Improve sales funnels within your organisation and manage customers throughout the sales lifecycle
Insight mining
Learn how to use Power BI and Google Data Studio to visualise data and generate & communicate insights